הצוות שלנו

Founder and CEO

With a strong background in media and editing, Australian-born Chana has been involved in various charitable projects since 1998, laying the foundation for RE-SPECS in 2008. Prompted to action by the unnecessary wastage of eyeglasses and the worrying statistics of Israel’s growing poor, Chana sought to address the matter by collecting pre-loved and surplus frames and channeling them to the underprivileged. Chana founded RE-SPECS Frames for the Needy and currently serves as its CEO.

Chana Simon

Primary Consultant

Graduate of Yeshiva University and Fordham University Law School, Joseph worked for three years as Director of International Sales & Development for a family software business, before founding Leket Israel in 2003, Israel's National Food Bank and largest food rescue network. A staunch supporter of projects that assist the needy, Joseph acts as Primary Consultant to RE-SPECS.

Joseph Gitler

Marketing Director

Living most of her life between Sydney, Australia, and Tel Aviv, Israel, Michelle has a BA in Politics and International Relations and has studied Adult Workplace Training and Development. She brings to RE-SPECS a wealth of experience in business and marketing, having worked with companies such as Strauss Group Ltd., Bank HaPoalim, and Hewlett Packard. CEO of Write It Right, Michelle acts as Marketing Director for RE-SPECS.

Michelle Bashan

Fund Manager

Hailing from Johannesburg, South Africa, Shai spent many years in the USA. He began his professional career opening restaurants and working as a consultant in the food service industry. After he earned a business degree in healthcare administration, he worked in long-term care operations. Shai successfully moved on to the non-profit sector before making Aliyah with his family in 2012, much to the benefit of RE-SPECS where he serves as Fund Manager.

Shai Rubin

Adv, Legal Advisor

Nechama has been practicing family/divorce law and litigation since 2000. In 2010, she began to use her legal mediation skills to develop a practice as a personal life coach. Nechama finds great success in channeling her experience and intuitive approach to supporting and coaching people who are suffering in order to enable them to achieve a life with greater meaning, freedom and direction. RE-SPECS is honored to have her as its Legal Advisor.

Nechama Cohen

Strategic Advisor

The world of business development, financial structuring and corporate finance is not new to Ilan. He has held management positions with Deloitte South Africa as well as Deloitte Israel, where he led the firm’s Innovation Unit. As Management and Strategy Consultant, he supported new business development initiatives across a number of sectors, including real estate, oil & gas and infrastructure. Ilan's wide experience in finance and management ably qualifies him to be Strategic Advisor for RE-SPECS.

Ilan Chasen

Operations Advisor

Using her extensive marketing skills, boundless energy, and wide experience in hi tech, Shuli infuses RE-SPECS with a special flavor. She has worked in service-oriented and communal organizations and is the founder and CEO of BoxedGood.com, an organic vegetable delivery service that supports organic farmers in outlying areas who typically have limited access to traditional markets for their income. RE-SPECS greatly appreciates Shuli's role as Operations Advisor.